The house doesn't need ten sprays. It needs the right four.
Most household cabinets hold a dozen bottles that all do roughly the same thing, adequately. Strategic Formulations goes the other way, a small set of formulas, each built for a specific job, so the one you reach for is the one that actually works.
Why “all-purpose” underperforms at home
An all-purpose cleaner is a compromise by design: it has to be mild enough for a sealed countertop and a painted wall, which means it can never be strong enough for baked grease or a mineral ring.
The result is familiar, you spray three times, scrub, and settle for most of it gone. Purpose-built chemistry removes the scrubbing step instead of asking you to supply it.
Every formula in the home range is built around dwell time rather than pressure. You let the product do the work, then wipe once.
Home applications.
Kitchen
Range hoods, backsplashes, cooktop surrounds and the grease film that settles on everything within a metre of a burner. Plus the cast iron and knives that pick up surface rust in a humid kitchen.
Bathroom
Bowls, under-rim jet holes and the hard-water scale that builds at the water line. A clinging gel holds on the porcelain long enough to break the mineral deposit down.
Surface
Sealed hard surfaces throughout the house, counters, appliance faces, painted trim, tile and glass. Grease film off, adhesive residue off, no ghosting left behind.
Specialty
The jobs that only come up twice a year: peeling a decal off a window, pulling price-sticker gum off new glassware, or deep-cleaning the kitchen bin before it becomes a problem.
Getting it right on the job.
Dose
Apply directly to the surface, don't dilute a ready-to-use formula and don't over-apply a concentrate.
Dwell
Give it the time on the label. This is the step that replaces scrubbing, and it's the one people skip.
Done
Wipe once with a clean cloth and rinse where the surface touches food.
Built for home work.
Products marked “coming soon” are in final formulation and not yet shipping.
Work across more than one of these?
Most operations do. Jump to another industry, or see the full nine-formula line.