Kitchen
Range hoods, backsplashes, cooktop surrounds and the grease film that settles on everything near a burner. Plus the cast iron and knives that pick up surface rust in a humid kitchen.
01Industries · Home
The house doesn't need ten sprays. It needs the right few.
Most household cabinets hold a dozen bottles that all do roughly the same thing, adequately. Strategic Formulations goes the other way: a small set of formulas, each built for a specific job, so the one you reach for is the one that actually works.
- formulas for the house
- 5
- wire brushes required
- 0
- wipe, after the dwell
- 1
The insight
Why “all-purpose” underperforms at home
An all-purpose cleaner is a compromise by design: it has to be mild enough for a sealed countertop and a painted wall, which means it can never be strong enough for baked grease or a mineral ring.
The result is familiar. You spray three times, scrub, and settle for most of it gone. Purpose-built chemistry removes the scrubbing step instead of asking you to supply it.
Every formula in the home range is built around dwell time rather than pressure. You let the product do the work, then wipe once.
What it covers
Home
applications.
Bathroom
Bowls, under-rim jet holes and the hard-water scale that builds at the water line. A clinging gel holds on the porcelain long enough to break the mineral deposit down.
Surfaces
Sealed hard surfaces throughout the house: counters, appliance faces, painted trim, tile and glass. Grease film off, adhesive residue off, no ghosting left behind.
Twice a year
Peeling a decal off a window, pulling price-sticker gum off new glassware, or deep-cleaning the kitchen bin before it becomes a problem.
Getting it right on the job
Three steps. In this order.
- 01
Dose
Apply directly to the surface. Don't dilute a ready-to-use formula and don't over-apply a concentrate.
- 02
Dwell
Give it the time on the label. This is the step that replaces scrubbing, and it's the one people skip.
- 03
Done
Wipe once with a clean cloth and rinse where the surface touches food.
The formulas
Built for
home work.
Formulas marked “In formulation” are in final development and not yet shipping.
09 · SxIn formulation
Solv-X™
32 fl oz · Trigger spray
Industrial-strength degreasing for kitchen, shop and garage.
03 · FpShipping now
Flushpoint™
24 fl oz · Clinging gel
A clinging gel with an angled neck that reaches under the rim and stays put.
04 · GsShipping now
Gripstrip™
12 fl oz · Trigger spray
Lifts glue, tape and label residue so it wipes off instead of scraping off.
07 · BzIn formulation
Bin Zero™
32 fl oz · Foaming trigger
Foaming deep-clean for bins, totes and dumpsters. Odor at the source.
08 · RsIn formulation
Rust 86™
8 fl oz · Fine mist
Pulls surface rust off knives, cast iron and bakeware. Food-contact safe.
Work across more than one?
Most operations do.
Stock it, ship it, use it
Find the formula
for your job.
Four formulas shipping now, five in final formulation. Tell us what you're cleaning and we'll point you at the right one.