One job, done properly
Every formula targets one soil. Bug protein, mineral scale, label gum, oxidation, grease film. The chemistry is chosen for that mess, not for the average of all of them.
A house of brands built on formulation science
There's a formulafor every mess.
Nine purpose-built cleaning and surface-care formulas for home, auto, pro, trades and specialty work. Name the mess, meet the formula.
Bug splatter & road film
Vantage™
Makes 55 gallons
Concentrate · 16 fl oz · Shipping now
Meet VantageWhat are you cleaning?
01The family
Nine formulas.
One standard.
Each one exists because a specific job was being done badly by something general-purpose. Bring your light across the line.
- Formulas in the line
- 09
- Shipping now
- 04
- In final formulation
- 05
- Gallons from one 16 oz Vantage
- 55
- Pressure 1 dilution
- 20:1
02Purpose-built chemistry
Engineered for the job.
Not the aisle.
An all-purpose cleaner has to be mild enough for everything, which means it is never strong enough for the hard jobs. So we stopped asking one bottle to solve everything. Every formula in the line is designed around one soil, one surface and the way the job is actually done.
Format is a feature
Clinging gel, foaming trigger, fine mist, gallon jug. The delivery is chosen for how the job is actually done, so the product stays where the work is.
- Gel
- Foam
- Mist
- Trigger
- Jug
Concentrate where it counts
Pre-mixed product is mostly water, and water is heavy. Where a concentrate makes sense we ship chemistry and let the tap supply the rest. Where it doesn't, it pours ready.
03The Formula Table
Read the line
like a lab would.
Every formula has a number, a band colour and one job. Four ship today. Five are in final formulation, and say so wherever they appear.
Shipping nowIn formulation
No. 01 · Auto · Shipping now
Vantage™
Summer windshield washer concentrate
Makes 55 gallons
- Format
- Concentrate
- Size
- 16 fl oz
- Yield
- Up to 55 gal
- Best on
- Windshields, mirrors, glass
No. 02 · Auto · Shipping now
Vantage Green™
Plant-derived washer concentrate
Plant-derived formula
- Format
- Concentrate
- Size
- 16 fl oz
- Yield
- Up to 55 gal
- Best on
- Windshields, fleets, green programmes
No. 03 · Home · Shipping now
Flushpoint™
Toilet bowl cleaner
Clinging gel formula
- Format
- Clinging gel
- Size
- 24 fl oz
- Yield
- Ready to use
- Best on
- Porcelain, under-rim jets
No. 04 · Specialty · Shipping now
Gripstrip™
Adhesive remover
Lifts glue, tape & labels
- Format
- Trigger spray
- Size
- 12 fl oz
- Yield
- Ready to use
- Best on
- Glass, sealed hard surfaces
No. 05 · Exterior · In formulation
Pressure 1 Concentrate™
Pressure wash concentrate
Dilutes up to 20:1
- Format
- Concentrate
- Size
- 1 gal
- Yield
- Up to 21 gal
- Best on
- Siding, decks, driveways
No. 06 · Exterior · In formulation
Pressure 1 Ready™
Ready-to-use pressure wash
No mixing required
- Format
- Ready to use
- Size
- 1 gal
- Yield
- 1 gal, ready
- Best on
- Siding, decks, fencing
No. 07 · Home · In formulation
Bin Zero™
Garbage can cleaner
Kills odor at the source
- Format
- Foaming trigger
- Size
- 32 fl oz
- Yield
- Ready to use
- Best on
- Bins, totes, chutes, dumpsters
No. 08 · Specialty · In formulation
Rust 86™
Rust remover for kitchen tools
Restores blades & cookware
- Format
- Fine mist
- Size
- 8 fl oz
- Yield
- Ready to use
- Best on
- Knives, cast iron, bakeware
No. 09 · Degreasing · In formulation
Solv-X™
General purpose degreaser
Industrial strength
- Format
- Trigger spray
- Size
- 32 fl oz
- Yield
- Ready to use
- Best on
- Range hoods, benches, shop floors
04The method
Dose.
Dwell.
Done.
Every formula in the line is built around contact time rather than elbow grease. Get the dose right, give it the dwell, and the wiping takes care of itself.
- 01
Dose it right
Concentrates dilute to a published ratio; ready-to-use formats go on neat. Over-applying wastes product without cleaning faster.
- 02
Let it dwell
The step people skip, and the reason cleaning fails. Give the formula the time on the label so it breaks the soil down for you.
- 03
Wipe or rinse
One pass with a cloth, pad or rinse at pressure. On exteriors, always rinse before the product dries on the surface.
Scroll to run the test. Illustration of the principle, not a timed result.
05Concentrate economics
Ship chemistry,
not water.
Pre-mixed product is mostly water, and water is heavy. Every jug on a pallet is freight, storage and plastic spent moving something that comes out of a tap at the destination. Run your own numbers.
- Bottles of concentrate
- 1
- Water you add from the tap
- 54.7 gal
- Weight you didn't haul
- 456 lb
- 1-gal jugs off the shelf
- 55
Estimates for illustration. Water weighs about 8.34 lb per gallon; pre-mix assumed sold in 1-gallon jugs. Always dilute to the ratio on the label. Pressure 1 Concentrate is in final formulation.
06From the bench
Formulated,
not just bottled.
Made by a formulations company. The chemistry is decided first, then the format, then the dose, then the seal. Same standard across all nine.
- 01 · FormulaChemistry tuned to one soil, not the average of all of them.
- 02 · FillMeasured into a format chosen for the job.
- 03 · SealCapped, checked and labelled with what it actually does.
- 04 · StandardNine formulas. One bar for all of them.
07Where it works
Five worlds.
One line.
08The honest comparison
Where a system beats a bottle.
A single all-purpose spray is convenient right up to the first hard job. A bulk janitorial concentrate is economical right up to the first dilution error. Here are the structural differences, no cheap shots.
| Attribute | Strategic Formulations | All-purpose spray | Bulk concentrate |
|---|---|---|---|
| Purpose-built per soil type | Partial | ||
| Concentrate and ready-to-use | |||
| Format engineered to the job | Trigger only | Jug only | |
| Plant-derived option in range | Varies | Varies |
Made in the USA
Developed and manufactured in the United States by Strategic Formulations.
A plant-derived option
Vantage Green delivers the same streak-free clarity on a plant-derived, biodegradable, non-toxic base.
4/9
Honest status
Four formulas ship today. The other five are in final formulation and are marked that way on every page they appear.
Stock it, ship it, use it
Find the formula
for your job.
Four formulas shipping now, five in final formulation. Tell us what you're cleaning and we'll point you at the right one.