A house of brands, built on formulation science.
Strategic Formulations creates purpose-built consumer products that solve everyday problems better than the incumbents. We start with the chemistry, then build brands people trust around it.
Great products start in the formula, not the marketing.
Too many shelf products are the same base recipe in a different label. We do it the other way around: find a job people dread, engineer a formula that genuinely does it better, and build a brand on that foundation.
The line today is nine formulas across five industries, four shipping now and five in final formulation. Each one exists because a specific job was being done badly by something general-purpose. That's the template for everything we build: real performance, safer ingredients, honest positioning.
"Formulation is our craft. Brands are how we share it.", the operating principle behind everything in the portfolio.
The principles behind the portfolio
Performance first
If it doesn't outperform what's already on the shelf, it doesn't earn a label. Every formula has to win on the job it's built for.
Safer by design
Non-toxic, biodegradable, food-contact-conscious formulas. Powerful and responsible aren't a trade-off, they're the brief.
Honest positioning
We describe what a formula does and what it doesn't. Products still in development say so, on every page they appear.
Our brands
Four formulas shipping today, five in final formulation. This is a house being built one product at a time.
VANTAGE™ & VANTAGE GREEN™
Summer windshield washer concentrate. One 16 oz bottle makes 55 gallons, with a plant-derived variant for green purchasing programmes.
FLUSHPOINT™
A clinging toilet bowl gel delivered through an angled swan neck, built to hold contact under the rim where hard-water scale forms.
GRIPSTRIP™
An adhesive remover that softens the bond line under glue, tape and label gum so residue wipes off instead of being scraped off.
PRESSURE 1™ System
Exterior pressure-wash chemistry in two formats, a 20:1 concentrate for sites with a mixing routine, and a ready-to-use jug for everyone else.
BIN ZERO™ · FORMIX 86™ · SOLV-X™
Three specialists in final formulation: foaming bin cleaner, a rust treatment for kitchen steel, and an industrial-strength general degreaser.
Let's talk formulations.
Retail buyer, distributor, fleet or facility? Four formulas are shipping now and five are close behind.