Performance first
If it doesn't outperform what's already on the shelf, it doesn't earn a label. Every formula has to win on the job it's built for.
Our story
A house of brands, built on formulation science.
Strategic Formulations creates purpose-built consumer products that solve everyday problems better than the incumbents. We start with the chemistry, then build brands people trust around it.
What we believe
Great products start in the formula, not the marketing.
Too many shelf products are the same base recipe in a different label. We do it the other way around: find a job people dread, engineer a formula that genuinely does it better, and build a brand on that foundation.
The line today is nine formulas across five industries, four shipping now and five in final formulation. Each one exists because a specific job was being done badly by something general-purpose.
That's the template for everything we build: real performance, safer ingredients, honest positioning.
- Formulas in the line
- 09
- Shipping now
- 04
- In final formulation
- 05
- Industries served
- 05
Formulation is our craft. Brands are how we share it.
How we operate
The principles
behind the portfolio.
Safer by design
Non-toxic, biodegradable and food-contact-conscious formulas where the job allows. Powerful and responsible aren't a trade-off; they're the brief.
Honest positioning
We describe what a formula does and what it doesn't. Products still in development say so, on every page they appear.
From the bench
Formulated,
not just bottled.
The chemistry is decided first, then the format, then the dose, then the seal. Same standard across all nine.
- 01 · FormulaChemistry tuned to one soil, not the average of all of them.
- 02 · FillMeasured into a format chosen for the job.
- 03 · SealCapped, checked and labelled with what it actually does.
- 04 · StandardNine formulas. One bar for all of them.
The portfolio
Our brands.
Four formulas shipping today, five in final formulation. This is a house being built one product at a time.
Available now
Vantage™ & Vantage Green™
Summer windshield washer concentrate. One 16 oz bottle makes 55 gallons, with a plant-derived variant for green purchasing programmes.
ViewAvailable now
Flushpoint™
A clinging toilet bowl gel delivered through an angled swan neck, built to hold contact under the rim where hard-water scale forms.
ViewAvailable now
Gripstrip™
An adhesive remover that softens the bond line under glue, tape and label gum so residue wipes off instead of being scraped off.
ViewIn formulation
Pressure 1™ System
Exterior pressure-wash chemistry in two formats: a 20:1 concentrate for sites with a mixing routine, and a ready-to-use jug for everyone else.
ViewIn formulation
Bin Zero™ · Rust 86™ · Solv-X™
Three specialists in final formulation: a foaming bin cleaner, a rust treatment for kitchen steel, and an industrial-strength general degreaser.
ViewStock it, ship it, use it
Find the formula
for your job.
Four formulas shipping now, five in final formulation. Tell us what you're cleaning and we'll point you at the right one.